New Business 101

For the rookies (like moi). 
I got into ad agency business development two years ago, and I’m still learning the ropes to this day.  Unfortunately, there is no handbook when you first enter this biz; oftentimes, it feels as if you are thrown in headfirst with the sharks.  Of course, there is a level of mentorship, learning and [...]

Read Full Post »

Cold Calling Still Viable for New Business

Some may disagree, but as I’ve seen it in my short tenure in the world of business development, cold calling is certainly not dead. Sure, it’s not easy nor is it convenient most of the time, but it is a necessary component of your agency’s new business campaign. Without cold calling, you are left with [...]

Read Full Post »