New Business Messaging

The onset of a new business campaign is promising and uncharted.  The slate is wiped clean, and your team can focus on a new target market, a new category, a new message and a new set of assets.  As with anything that turns into a pot of gold, messaging takes time and preparation.  Without a [...]

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New Business Unit for Starbucks

Interesting AdAge article today – Starbucks is now venturing into “premium coffeehouses”.  And by premium coffeehouse, Starbucks means one that entices customers to linger and lounge after work hours.  The first experimental premium coffeehouse “Fifteenth Avenue Coffee and Tea, Inspired by Starbucks,” will open next week and offer various forms of entertainment such as live [...]

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