New Business Inspiration

An article in Monday’s Small Agency Diary via AdAge (“It’s a Crazy Time, so Let’s Get Crazy“) really hit home for two reasons: the first being that Brent Hodgins presented this exact sentiment when he showed the audience Apple’s “Think Different” commercial from the late 1990’s at the workshop we hosted last week; the second reason this [...]

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New Business from Social Media – The End

I would like to begin this post by extending a huge and gracious “thank you” to those who participated in Catapult’s first New Business from Social Media workshop.  The speakers killed it; the audience was totally engaged; and the positive feedback provides the perfect springboard for future events.
Brent Hodgins from Mirren presented “Client trends most driving new business” (of which I will paraphrase [...]

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New Business Pitches in ‘09

Piggybacking on the insight gleaned from the Mirren New Business conference back in April, AdWeek has published a short, concise, but nevertheless, thought provoking article on ad agency new business in ‘09 (Survey: Shops Plan to Pitch More in ‘09).  Similarly, the comments from search consultants and new business experts are pretty spot-on.  In our dealings with agencies, [...]

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