Old school brands are viewed as either a challenge or an opportunity in the eyes of marketers. On one hand, retro brands are legacy brands, with mass recognition and a history of success; on the other hand, many have lost establishment and are battling dwindling loyalty or little perceived relevance to modern society. The good news in all of this is that with the right marketing [...]
Posts Tagged ‘marketing’
New Business Funnel
Posted in spin cycle, the freshness, tagged advertising, business development, Deliver Magazine, marketing, new business, purchase funnel on August 11, 2009 | Leave a Comment »
While perusing Deliver Magazine, I came across the direct mail purchase funnel, a basic B2C sales funnel. Over time and after a series of lead management trends and metrics, many companies compile an internal new business funnel. In the business development space, we rely on direct outbound calls, email campaigns and specific conversation criteria to get to an opportunity. We [...]
Develop Business for Yourself
Posted in inspiro, spin cycle, tagged advertising, business development, Erik Proulx, Lemonade movie, marketing, marketing services, Please Feed the Animals on August 7, 2009 | Leave a Comment »
Business development is kind of a treacherous road right now paved with potholes, PBR cans and speed traps. The sales cycle is three times longer these days from introduction to close. From the prospect’s side, convincing his or her boss to acknowledge a marketing hiccup and accept a proposal from a marketing services agency is more [...]
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