Ad of the Week

Barbara Lippert’s AdWeek review of the new Friendly’s spot by Zimmerman is comedic genius.  Everything about this commercial is just plain wrong, from the overly exuberant tiny tycoon to the tied up dog to the mom’s lispy pronunciation of the word Friend-leeths.
This spot is so bad, it’s good.  Too bad it won’t be airing in Atlanta.  [...]

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New Business Pitches in ‘09

Piggybacking on the insight gleaned from the Mirren New Business conference back in April, AdWeek has published a short, concise, but nevertheless, thought provoking article on ad agency new business in ‘09 (Survey: Shops Plan to Pitch More in ‘09).  Similarly, the comments from search consultants and new business experts are pretty spot-on.  In our dealings with agencies, [...]

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