Retro Ad Redux

In the spirit of yesterday’s post, check out these delusional retro ads!

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The Reintroduction of the Retro Brand

Old school brands are viewed as either a challenge or an opportunity in the eyes of marketers.  On one hand, retro brands are legacy brands, with mass recognition and a history of success; on the other hand, many have lost establishment and are battling dwindling loyalty or little perceived relevance to modern society.  The good news in all of this is that with the right marketing [...]

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Art and Copy

From the director who brought us the intriguing and inexplicable documentary “*Surfwise“, comes “Art and Copy“, an inside look into the ad world’s most influential creatives and campaigns.
Check out the film’s website for a sneak peek.  “Art and Copy” is currently screening nationally, and hits Atlanta theaters Sept. 18-24.
*totally recommended

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New Business Funnel

While perusing Deliver Magazine, I came across the direct mail purchase funnel, a basic B2C sales funnel. Over time and after a series of lead management trends and metrics, many companies compile an internal new business funnel. In the business development space, we rely on direct outbound calls, email campaigns and specific conversation criteria to get to an opportunity.  We [...]

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Dos Equis is taking names and gaining business

Maybe it’s because it’s Monday.  Maybe it’s because I just got my teeth scraped at the dentist.  Maybe it’s because it’s 99 degrees and humid in Atlanta. 
I need to rant.
Ok, first I will rave…a little bit.  I read an article this morning regarding Bud Light’s underwhelming “Drinkability” campaign.  I don’t think it’s possible for me [...]

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Develop Business for Yourself

Business development is kind of a treacherous road right now paved with potholes, PBR cans and speed traps. The sales cycle is three times longer these days from introduction to close.  From the prospect’s side, convincing his or her boss to acknowledge a marketing hiccup and accept a proposal from a marketing services agency is more [...]

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Indie + Social Media = New Business

Finally an AdAge article that enlists Pitchfork regulars.  Tony Long conceives an excellent social media case study by way of indie musicians and the media outlets they utilize to build a fan base of dedicated followers.  It’s all about developing and maintaining relationships with the elite, otherwise known as the brand ambassadors.  Brand ambassadors speak [...]

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New Business Unit for Starbucks

Interesting AdAge article today – Starbucks is now venturing into “premium coffeehouses”.  And by premium coffeehouse, Starbucks means one that entices customers to linger and lounge after work hours.  The first experimental premium coffeehouse “Fifteenth Avenue Coffee and Tea, Inspired by Starbucks,” will open next week and offer various forms of entertainment such as live [...]

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New Business from Social Media – The End

I would like to begin this post by extending a huge and gracious “thank you” to those who participated in Catapult’s first New Business from Social Media workshop.  The speakers killed it; the audience was totally engaged; and the positive feedback provides the perfect springboard for future events.
Brent Hodgins from Mirren presented “Client trends most driving new business” (of which I will paraphrase [...]

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New Business from Social Media

We’ve only reached the tip of the iceberg regarding social media, and it probably goes without saying that the majority of ad agency principals and business development execs do not have the slightest grasp on the power that is social media.  Corporations are slowly chipping away at the old iceberg, but agencies are still hanging out [...]

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