Posted in spin cycle, the freshness, tagged Ad Age, ad agency, advertising, Advertising Age, brand ambassadors, business development, indie, new business, social media, Tony Long on July 23, 2009 | Leave a Comment »
Finally an AdAge article that enlists Pitchfork regulars. Tony Long conceives an excellent social media case study by way of indie musicians and the media outlets they utilize to build a fan base of dedicated followers. It’s all about developing and maintaining relationships with the elite, otherwise known as the brand ambassadors. Brand ambassadors speak [...]
Read Full Post »
Posted in spin cycle, the freshness, tagged Ad Age, ad agency new business, advertising, Advertising Age, business development, new business, new business campaign, Starbucks on July 21, 2009 | Leave a Comment »
Interesting AdAge article today – Starbucks is now venturing into “premium coffeehouses”. And by premium coffeehouse, Starbucks means one that entices customers to linger and lounge after work hours. The first experimental premium coffeehouse “Fifteenth Avenue Coffee and Tea, Inspired by Starbucks,” will open next week and offer various forms of entertainment such as live [...]
Read Full Post »
It has been a minute since the last post. Sandwiching in some writing between planning Catapult’s ”New Business from Social Media” event (more on that in a future post - web edits and registration are almost finalized – Pay Pal equals Pain Staking for the record), ramping up new clients (a major plus and ass saver in this economy) and dealing with monster-sized [...]
Read Full Post »
Mash It
a2a_linkname=document.title;a2a_linkurl=location.href;