Web(re)Design for New Business

We hear it all the time: ad agencies do not perform enough self reflection.  We are so wrapped up in keeping others happy and afloat that we hardly have time to process our internal hijinks and hypocrisies let alone redfine a process.  Rarely does the opportunity arise where the pipeline is full and our minds [...]

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Indie + Social Media = New Business

Finally an AdAge article that enlists Pitchfork regulars.  Tony Long conceives an excellent social media case study by way of indie musicians and the media outlets they utilize to build a fan base of dedicated followers.  It’s all about developing and maintaining relationships with the elite, otherwise known as the brand ambassadors.  Brand ambassadors speak [...]

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New Business from Social Media – The End

I would like to begin this post by extending a huge and gracious “thank you” to those who participated in Catapult’s first New Business from Social Media workshop.  The speakers killed it; the audience was totally engaged; and the positive feedback provides the perfect springboard for future events.
Brent Hodgins from Mirren presented “Client trends most driving new business” (of which I will paraphrase [...]

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New Business Pitches in ‘09

Piggybacking on the insight gleaned from the Mirren New Business conference back in April, AdWeek has published a short, concise, but nevertheless, thought provoking article on ad agency new business in ‘09 (Survey: Shops Plan to Pitch More in ‘09).  Similarly, the comments from search consultants and new business experts are pretty spot-on.  In our dealings with agencies, [...]

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