Catapult New Business is hosting a new business webinar, titled Agency Business Development 2010: Strategy and tools to deliver more new business leads, Wednesday, December 9 @ 2 PM EST.
We’re covering insights into successful new business campaigns and the tools that drive them, including:
Integrated media use in planning new business campaign sequences
On and off-page web optimization
Inbound marketing [...]
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First came planning, now comes research.
Planning is all about preparing the outreach strategy and accompanying assets. Your messaging strategy must revolve around an actionable insight to stand out from the clutter (for more tips on messaging strategy, click here).
Once you have determined a niche and insight to bring to a particular category and audience (CPG, automotive, [...]
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For all you small to midsize agencies out there: the Second Wind network is a vast collection of industry tools, tips, and resources for all your business development needs. The site does have certain areas that are catered to paid members, but there are plenty of whitepapers and ideas to bounce for free.
It’s worth a look.
Cheers.
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The traditional new business cycle is similar to dating:
1) Make a call
2) Build a relationship
3) Uncover an opportunity
4) Lose opportunity
5) Begin again
6) Onward and upward
7) Uncover opportunity
Traditional new business is cyclical, nerve-wracking, a numbers game and ultimately, a game of luck and chance, of being in the right place at the right time. Now, we have [...]
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For the rookies (like moi).
I got into ad agency business development two years ago, and I’m still learning the ropes to this day. Unfortunately, there is no handbook when you first enter this biz; oftentimes, it feels as if you are thrown in headfirst with the sharks. Of course, there is a level of mentorship, learning and [...]
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Posted in spin cycle, the freshness, tagged Ad Age, ad agency new business, advertising, Advertising Age, business development, new business, new business campaign, Starbucks on July 21, 2009 | Leave a Comment »
Interesting AdAge article today – Starbucks is now venturing into “premium coffeehouses”. And by premium coffeehouse, Starbucks means one that entices customers to linger and lounge after work hours. The first experimental premium coffeehouse “Fifteenth Avenue Coffee and Tea, Inspired by Starbucks,” will open next week and offer various forms of entertainment such as live [...]
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“We are the music makers and we are the dreamers of dreams.”
Cheers to my favorite line in the world – from the truly indomitable Willy Wonka.
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(Hello there. I wrote the following article in 2008 at the dawn of the recession. I believe it still rings true today and probably will for a long time to come.)
Business development in a down economy – why innovative marketing services agencies are thriving through outsourcing.
by Samantha Slabaugh
With the recession in full swing, there is no [...]
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