Catapult New Business is hosting a new business webinar, titled Agency Business Development 2010: Strategy and tools to deliver more new business leads, Wednesday, December 9 @ 2 PM EST.
We’re covering insights into successful new business campaigns and the tools that drive them, including:
Integrated media use in planning new business campaign sequences
On and off-page web optimization
Inbound marketing [...]
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The traditional new business cycle is similar to dating:
1) Make a call
2) Build a relationship
3) Uncover an opportunity
4) Lose opportunity
5) Begin again
6) Onward and upward
7) Uncover opportunity
Traditional new business is cyclical, nerve-wracking, a numbers game and ultimately, a game of luck and chance, of being in the right place at the right time. Now, we have [...]
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The onset of a new business campaign is promising and uncharted. The slate is wiped clean, and your team can focus on a new target market, a new category, a new message and a new set of assets. As with anything that turns into a pot of gold, messaging takes time and preparation. Without a [...]
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For the rookies (like moi).
I got into ad agency business development two years ago, and I’m still learning the ropes to this day. Unfortunately, there is no handbook when you first enter this biz; oftentimes, it feels as if you are thrown in headfirst with the sharks. Of course, there is a level of mentorship, learning and [...]
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I’m just getting into this SEO thing, and let me tell you, it works. It really, really works. Bring on the water works.
We’ve established that content is king. Good content conquers all, but there is only so much conquering going on if no one can find you. Let’s begin with your website. Your website is [...]
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Some may disagree, but as I’ve seen it in my short tenure in the world of business development, cold calling is certainly not dead. Sure, it’s not easy nor is it convenient most of the time, but it is a necessary component of your agency’s new business campaign. Without cold calling, you are left with [...]
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While perusing Deliver Magazine, I came across the direct mail purchase funnel, a basic B2C sales funnel. Over time and after a series of lead management trends and metrics, many companies compile an internal new business funnel. In the business development space, we rely on direct outbound calls, email campaigns and specific conversation criteria to get to an opportunity. We [...]
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We hear it all the time: ad agencies do not perform enough self reflection. We are so wrapped up in keeping others happy and afloat that we hardly have time to process our internal hijinks and hypocrisies let alone redfine a process. Rarely does the opportunity arise where the pipeline is full and our minds [...]
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Posted in spin cycle, the freshness, tagged Ad Age, ad agency, advertising, Advertising Age, brand ambassadors, business development, indie, new business, social media, Tony Long on July 23, 2009 | Leave a Comment »
Finally an AdAge article that enlists Pitchfork regulars. Tony Long conceives an excellent social media case study by way of indie musicians and the media outlets they utilize to build a fan base of dedicated followers. It’s all about developing and maintaining relationships with the elite, otherwise known as the brand ambassadors. Brand ambassadors speak [...]
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Posted in spin cycle, the freshness, tagged Ad Age, ad agency new business, advertising, Advertising Age, business development, new business, new business campaign, Starbucks on July 21, 2009 | Leave a Comment »
Interesting AdAge article today – Starbucks is now venturing into “premium coffeehouses”. And by premium coffeehouse, Starbucks means one that entices customers to linger and lounge after work hours. The first experimental premium coffeehouse “Fifteenth Avenue Coffee and Tea, Inspired by Starbucks,” will open next week and offer various forms of entertainment such as live [...]
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Mash It
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