Catapult New Business is hosting a new business webinar, titled Agency Business Development 2010: Strategy and tools to deliver more new business leads, Wednesday, December 9 @ 2 PM EST.
We’re covering insights into successful new business campaigns and the tools that drive them, including:
Integrated media use in planning new business campaign sequences
On and off-page web optimization
Inbound marketing [...]
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First came planning, now comes research.
Planning is all about preparing the outreach strategy and accompanying assets. Your messaging strategy must revolve around an actionable insight to stand out from the clutter (for more tips on messaging strategy, click here).
Once you have determined a niche and insight to bring to a particular category and audience (CPG, automotive, [...]
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The traditional new business cycle is similar to dating:
1) Make a call
2) Build a relationship
3) Uncover an opportunity
4) Lose opportunity
5) Begin again
6) Onward and upward
7) Uncover opportunity
Traditional new business is cyclical, nerve-wracking, a numbers game and ultimately, a game of luck and chance, of being in the right place at the right time. Now, we have [...]
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The onset of a new business campaign is promising and uncharted. The slate is wiped clean, and your team can focus on a new target market, a new category, a new message and a new set of assets. As with anything that turns into a pot of gold, messaging takes time and preparation. Without a [...]
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For the rookies (like moi).
I got into ad agency business development two years ago, and I’m still learning the ropes to this day. Unfortunately, there is no handbook when you first enter this biz; oftentimes, it feels as if you are thrown in headfirst with the sharks. Of course, there is a level of mentorship, learning and [...]
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Critics will disagree, but in my humble opinion, there is definite value in an internal social media marketing campaign. It all depends on what your company wants to measure – traffic, conversation, inbound links, leads? When it comes to social media, definitive numbers can get a little fuzzy; instead of focusing on a hard number of leads, establish a goal and set a [...]
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Old school brands are viewed as either a challenge or an opportunity in the eyes of marketers. On one hand, retro brands are legacy brands, with mass recognition and a history of success; on the other hand, many have lost establishment and are battling dwindling loyalty or little perceived relevance to modern society. The good news in all of this is that with the right marketing [...]
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Yesterday, I attended a social media webinar hosted by Awareness Networks and Hubspot. A segment of my job includes drumming up a social media strategy for clients and then executing that strategy as part of their new business campaign. I am always open to social media discussion and opportunities for growth. Yesterday’s webinar covered driving inbound leads [...]
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Maybe it’s because it’s Monday. Maybe it’s because I just got my teeth scraped at the dentist. Maybe it’s because it’s 99 degrees and humid in Atlanta.
I need to rant.
Ok, first I will rave…a little bit. I read an article this morning regarding Bud Light’s underwhelming “Drinkability” campaign. I don’t think it’s possible for me [...]
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Mash It
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